Why name my company The Crispian Advantage
Hi, Nick Anderson, founder of The Crispian Advantage, here. Someone asked me the other day, “Why do you call your company The Crispian Advantage?” I explained it and he said “People need to know that!” So, here goes… It’s based on a painful personal experience and reveals some important lessons that I’ve learned in 30 years of coaching sales effectiveness and organizational change. On the personal side, I love Shakespeare especially Henry V’s speech before the battle of Agincourt. (October 25 th , 1415 for those of you who like to know such things.) Underlying a rousing speech, his strategy was to galvanize his competitive advantage when facing a superior enemy. Though English, Henry laid claim to lands in France and was there fighting to maintain them. His troops were outnumbered 3:1, some say 5:1, by an army of French Knights with heavy armor. Henry’s troops were largely English and Welsh Archers. Their a...